Senior Brand Manager - New business (f/m/d)

ZEAL Network SE is an international, listed group of companies that has been creating exciting and entertaining lottery experiences for over 20 years. In Germany, we are the largest provider of online lotteries through our brands, LOTTO24 and Tipp24. In Spain we work with the second largest national lottery, ONCE. Through ZEAL Ventures, we are involved in exciting e-commerce start-ups such as Omaze and DAYMADE. We have 250+ employees from various countries who act independently and think in a visionary way. Our corporate culture is characterized by team spirit, empowerment, and high ambition. Together we have a clear goal: to encourage people to dream. 

Join us as a Senior Brand Manager (f/m/d) to shape the future of our new businesses. Your mission is to drive business growth by seamlessly integrating brand building, performance marketing, and CRM strategies. In this role, you’ll play a critical part in ensuring the business meets its ambitious growth targets while serving as a trusted advisor to the business owner on how best to achieve results.

• Design, implement and lead a comprehensive Marketing strategy aligned with business objectives and growth targets. 
• Liaise with our market and user research department and analyze market trends, competitor activities, and customer insights to identify opportunities for brand positioning and expansion. 
• Continuously refine and guard the brand identity and own a pool of brand assets and best-performing creatives to be used across channels  
• Define and manage the marketing budget in close collaboration with our internal media department and external agencies 
• Lead end-to-end execution of full-funnel marketing campaigns, ensuring consistency in messaging and alignment with the brand identity. 
• Own and monitor key brand metrics to evaluate campaign effectiveness, optimize strategies, and maximize ROI. 
• Work closely with cross-functional stakeholders, including product, data and customer ops, to ensure cohesive and impactful brand initiatives. 
• Stay ahead of industry trends, experimenting with new approaches and/or tools to drive marketing KPIs. 

• Proven experience as a Brand Manager or similar role, preferably in a high-growth startup or dynamic environment. 
• Strong strategic thinking skills with a track record of delivering measurable results. 
• Exceptional understanding of brand building, storytelling, and audience engagement – with a clear focus on Social Media channels (TikTok, Instagram & Facebook) as well as influencer marketing.
• Experienced in steering creative agencies and managing content productions including user-generated content at scale.
• Resourcefulness when it comes to maximize the impact of a startup budget.
• Ability to thrive in a fast-paced environment and manage multiple priorities. 
• Excellent communication, leadership, and analytical skills. 
• Familiarity with e-commerce KPIs, media savviness and preferably training in evidence-based Marketing.
• Minimum Bachelor’s degree in Marketing, Business, or a related field.
• Good communication and collaboration skills in English & German.

• State-of-the-art technologies and an agile environment (Check our Tech Radar: https://lotto24.github.io/tech-radar/)
• Work in a competent, interdisciplinary team, where you can actively contribute your knowledge and ideas
• No micromanagement, but a lot of trust into your ability to deliver and perform
• Lots of potential to grow your technical skillset with strong peers
• A yearly development budget of EUR 1,500,- for your personal development
• Independent and innovative way of working and a believe real flexible work. You can take your unlimited vacation days spontaneously; we work in a hybrid model and provide you with technical home office equipment.
• Once a quarter a company event where we all get together and celebrate, as well as regular team events and small get-togethers
• Challenging tasks and lots of fun!

Not ticking every box or think you’ve got that unique set of skills we haven’t realised we need? Get in touch anyway; we’re always looking to add great people!