Brand Media Manager (f/m/x)

ZEAL Network SE is an international, listed group of companies that has been creating exciting and entertaining lottery experiences for over 20 years. In Germany, we are the largest provider of online lotteries through our brands, LOTTO24 and Tipp24. In Spain we work with the second largest national lottery, ONCE. Through ZEAL Ventures, we are involved in exciting e-commerce start-ups such as Omaze and DAYMADE. We have 250+ employees from various countries who act independently and think in a visionary way. Our corporate culture is characterized by team spirit, empowerment, and high ambition. Together we have a clear goal: to encourage people to dream. 

We are looking for a passionate and results-driven Brand Media Manager to play a pivotal role in shaping and executing media campaigns for our three exciting brands (L24, f+, THV). This role focuses on driving brand growth through strategic planning and optimization of cross-channel campaigns, with a strong emphasis on digital platforms such as YouTube, Online Video (OLV), and Connected TV (CTV). If you thrive in a dynamic, data-driven environment and have a flair for innovation in the media landscape, we’d love to have you on our team.

• Plan, execute, and optimize cross-channel media campaigns with a primary focus on digital channels (YouTube, CTV); offline channels (TV, Radio) are a plus.
• Analyze and report on key KPIs to measure campaign success and guide improvements.
• Manage relationships with media agencies, saleshouses, and partners to ensure optimal media buying strategies.
• Identify and evaluate new media channels to increase reach and build brand KPIs.
• Collaborate closely with creative, data analytics, and business teams to ensure cohesive campaign execution.
• Oversee and steer media budgets effectively to achieve maximum impact.
• Conduct market and competitive analyses to stay ahead of industry trends and innovations.

• 3–5 years of experience in media planning and management, ideally across both client and agency roles.
• Proven expertise in YouTube/OLV campaign planning and execution; experience with TV and Radio is a strong plus.
• Deep knowledge of the German media landscape and its unique opportunities.
• Strong analytical mindset with the ability to interpret data and drive actionable insights.
• Ability to multitask in an agile work environment while managing multiple campaigns simultaneously.
• Team-oriented mindset with excellent stakeholder management skills.
• Exceptional communication and negotiation skills in both German and English.

• Work in a competent, interdisciplinary team, where you can actively contribute your knowledge and ideas
• No micromanagement, but a lot of trust into your ability to deliver and perform
• Lots of potential to grow your technical skillset with strong peers
• A yearly development budget of EUR 1,500,- for your personal development
• Independent and innovative way of working and a believe real flexible work. You can take your unlimited vacation days spontaneously; we work in a hybrid model and provide you with technical home office equipment.
• Once a quarter a company event where we all get together and celebrate, as well as regular team events and small get-togethers
• Challenging tasks and lots of fun!

Not ticking every box or think you’ve got that unique set of skills we haven’t realised we need? Get in touch anyway; we’re always looking to add great people!